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So you have a new business to build or are looking at a fresh look for your established empire! 

You know you need a logo as it's one of the key elements to create a lasting impression, especially as it will be one of the first visuals your audience will see but did you also know having your logo made correctly from the get go by someone in the know like me will save you...

TIME - Why faff about with fonts, colours, images and questioning yourself when it's not your thing I wouldn't know where to start when it comes to knitting that's why I buy my jumpers!

MONEY - Making your own logo or asking Ai is completely free, there maybe even a chance at getting mate rates from a friend or you've stumbled across someone doing them for a fiver... hurray! BUT if that design is not made in the correct software you are going to end paying anyway!

YOUR SANITY -Spending time deciding on a logo concept, changing all your socials, ordering all your physical marketing only to find you don't have the correct formats for printing, your logo looks blurry on your shop banner and you've discovered a business just down the road has a suspiciously similar design to you....so it's back to the drawing board and back to the bank!!!

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for a quality logo to use online and in print 

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Erm
What's that?

customers who designed with Victoria illustrated

£100
Current logo not to standard?

Hand Me Down an existing logo design and I will hand back 

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*You must have an existing logo for this package

£150
Current logo just need a tweak?

Recycle an existing logo design and I will provide  

  • an amended business name/ colour palette/ font style/ layout etc

  • additional illustration if necessary

  • additional logo layouts

  • colour codes

  • font information

  • png images without a background

  • social media profile and banner images

  • logo user guide

  • svg & pdf file for print purposes

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*You must have an existing logo and be the copyright holder with permission to amend logo for this package

£300
I have no current logo!

Tailor Made and BRAND new just for you, I will..

  • gather information about your business 

  • brainstorm a logo concept and propose the right type of logo to fit your BRAND 

  • draw up your logo design with additional layouts

  • provide a logo user guide with colour codes and font information

  • png images without a background

  • social media profile and banner images

  • provide a svg & pdf file for print purposes

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*If a new business with no existing logo/ branding in place or need a complete rebrand this is the package for you

Next Steps

Once you've made contact and chosen your logo package the design process is as follows

THE HAND ME DOWN

After initial inspection of your primary existing logo design please email me any design files/ images, colour codes and font information you may have for your existing logo and I will check the quality, redraw any elements where possible/ necessary using "vector illustration", create additional logo layouts so you have designs to fit different spaces and create you a logo user guide.

You will be provided with the correct files to use your logo both online and for printing purposes.

THE RECYCLED

After initial inspection of your current logo design I will require you to fill in the" design with Vi" form which will give me a better insight into why and how you want your logo amending and more info on your overall brand. I will explore the best options for your tweaked logo, draw up new amended concept using "vector illustration" include additional layouts so you have designs to fit different spaces and create you a logo user guide.

    You will be provided with the correct files to use your logo both online and for printing purposes.

                    THE TAILORE MADE                    

I will require you to fill in the" design with Vi" form which will give me a better insight into how you want your logo to look and more info on your overall BRAND. I will explore the best type of logo to fit your business, draw up your new logo using "vector illustration" include additional layouts so you have designs to fit different spaces and create you a logo user guide.

    You will be provided with the correct files to use your logo both online and for printing purposes. 

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TYPES OF LOGO

The way a logo is structured can give off a different feel so depending on the BRAND MESSAGE you want to portray will depend on the style that is best fits your business.

Part of my design process is figuring this out for you as well as font style, colour pallet and additional logo layouts so you have a flexible design to use in different spaces and colour ways.

THE WORDMARK
(LOGOTYPE)
THINK DISNEY
Text only logo, straight to the point most versatile design.
Best if you are already well known amongst your audience, have a distinct name or it includes what you do. Designers will pick out the best fit font, edit a font to add a unique touch or create a bespoke text 

THE COMBINATION MARK
THINK PUMA
Combines wordmark and an image, gives a clearer BRAND MESSAGE, ideal for new businesses and eventually the image will become associated with you so can be used on it's own.
Best for any really!
If both are featured within a shape it is known as an
EMBLEM LOGO
THINK STARBUCKS

THE MASCOT
(CHARACTER LOGO)
THINK KFC
My speciality, a logo that features a mascot. Best for creating an emotional connection with your audience, who are then more likely to relate to your BRAND. 
Adding a "BRAND Ambassador" can communicate with your audience on a more personal level

THE MONOGRAM
(LETTERMARK)
THINK HBO
A design that just  consists of the initials of a business name or just the first letter.
Best if your BRAND has a really long name or it has more then
one word. Can streamline your business and offer simplicity

THE PICTORIAL MARK
(BRANDMARK)
THINK APPLE
Image only design.
Best for well an established
BRAND or if you
want a unique look.
If specifically designed for a business using geometric/ unusual shapes it then known as an
ABSTRACT LOGO
THINK ADIDAS

customers who designed with Victoria illustrated

As well as logo design there are other BRAND BITS & BOBS to consider like business cards and social media graphics which I can help you with too. 

You can order pieces in addition to your logo design or it maybe worth investing on one of my BRAND packages instead of just a logo.

LOGO DESIGN: What I Do
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